Migrating from Shopify to Shopify Plus: What You Need to Know

Unlocking Enterprise Features for Scale, Speed, and Customization

If your ecommerce business is scaling fast — more orders, more products, more channels, more complexity — Shopify Plus might be the next logical move. But migrating from standard Shopify to Shopify Plus isn’t just a pricing change; it’s a strategic upgrade that unlocks enterprise-level tools, deeper automation, and greater control.

In this guide, we’ll walk through what’s different in Shopify Plus, what to expect from the migration process, and how to know if it’s the right move for your brand.

What Is Shopify Plus?

Shopify Plus is Shopify’s enterprise-grade platform designed for high-growth brands processing large order volumes or managing complex operations. It offers all the benefits of standard Shopify — plus:

Advanced automation and workflow tools
Deeper customization of checkout and backend logic
Higher API limits and performance resources
Dedicated support from Shopify’s Merchant Success team
Features tailored for international selling, B2B, and headless commerce

When Should You Consider Migrating?

Triggering Factors	Why Shopify Plus Helps
You’re generating $1M+ in annual revenue	Unlock better pricing, performance, and support
You’re running multiple Shopify storefronts	Use Organizations Admin to manage all stores in one hub
You need a customized checkout experience	Shopify Plus lets you modify checkout.liquid
You require deeper automation across order flows	Access Shopify Flow, Launchpad, and Scripts
You’re expanding globally or launching B2B	Use Markets, B2B features, and localization tools
You want priority support and API access	Get higher API limits and a dedicated account manager

What’s Different in Shopify Plus?

🔧 1. Custom Checkout Experience

Full access to checkout.liquid for design and logic changes
Build upsells, trust badges, multi-step flows, or payment logic
Integrate with third-party fraud tools or financing options

Standard Shopify only allows limited checkout customization.

🤖 2. Shopify Flow + Launchpad + Scripts

Flow: Automate customer tagging, order routing, inventory alerts
Launchpad: Pre-schedule storewide changes, flash sales, and product drops
Scripts: Customize discounts, shipping rules, and payment methods dynamically

Example: Offer custom shipping rates for VIP customers during holidays.

🏬 3. Multiple Storefronts Under One Admin

Manage up to 10+ storefronts from a single Organizations Admin
Perfect for regional storefronts, wholesale portals, or separate brands
Share themes, apps, and access levels across stores

🌍 4. International and B2B Tools

Shopify Markets for multi-currency, multi-language storefronts
B2B pricing, checkout, and net payment terms
Region-specific tax rules, duties, and shipping logic

⚡ 5. Higher API Limits and Performance

5x higher API rate limits for complex integrations
Faster infrastructure for high-traffic stores
Priority access to Shopify’s newest features

👥 6. White-Glove Support

Dedicated Merchant Success Manager
Priority technical support
Access to Shopify Plus Partner network for development, apps, and strategy

Migration Process: What to Expect

Shopify Plus migration is not like moving to another platform — it’s more of an upgrade within the same ecosystem. Still, there are a few key phases to plan for:

Phase 1: Strategy and Feature Planning

Define what features you’ll use on Plus (checkout changes, Flow, Scripts, etc.)
Set goals for automation, UX improvements, or international expansion
Audit your apps and integrations for compatibility

Phase 2: Activate Plus Features

Shopify activates your Plus account and Organizations Admin
Begin customizing checkout, setting up Flows, and configuring Launchpad

Phase 3: Test and Optimize

Test custom workflows (VIP tags, order splits, checkout logic)
Review store performance under new traffic thresholds
A/B test new offers or international storefronts

Phase 4: Launch and Scale

Use Launchpad to schedule your Plus launch, if desired
Leverage analytics and support to identify next growth levers
Build long-term strategy with your Merchant Success Manager

What Stays the Same?

Your existing store theme, products, orders, and apps
Your Shopify admin interface and login credentials
Most public apps from the Shopify App Store
Your billing cycle (unless you negotiate new terms)

No downtime is required. You stay on the same domain, store ID, and core backend.

Shopify Plus Costs

Pricing is custom, but generally starts at:

$2,000/month base fee or
0.25% of monthly revenue, whichever is greater
Transaction fee savings when using Shopify Payments
Enterprise-level support included

For many high-volume brands, the checkout control, automation, and support alone pay for the upgrade.

Final Thoughts: Is Shopify Plus Right for You?

Shopify Plus is a major unlock for brands that are scaling fast and want:

Greater control over checkout, promotions, and automations
Unified management of multiple stores
Built-in B2B and international features
Priority support and growth tools without leaving Shopify

EcomBiz.AI integrates seamlessly with Shopify Plus, allowing you to connect listings, orders, and inventory across Amazon, Walmart, TikTok Shop, Facebook, Pinterest, and eBay — while centralizing automation and analytics in one place.