Walmart Marketplace: Getting Approved and Scaling Sales
Walmart Marketplace is one of the fastest-growing ecommerce platforms, offering sellers access to millions of loyal customers. Unlike Amazon, Walmart has a more selective approval process but far less competition once you’re in. This guide walks you through getting approved, setting up, and scaling your business successfully.
1. Why Sell on Walmart Marketplace?
- Access to Walmart’s massive online customer base
- Lower competition compared to Amazon
- No monthly seller fee (pay per sale)
- Access to Walmart Fulfillment Services (WFS)
2. How to Get Approved
Walmart is selective. To increase your chances:
Requirements:
- U.S.-based business with U.S. Tax ID and W9
- History of marketplace or ecommerce success (Amazon, eBay, Shopify)
- High-quality product catalog
- Competitive pricing
- Fast and reliable fulfillment plan
Application Tips:
- Use a professional email (not Gmail or Yahoo)
- Provide links to your existing store or marketplaces
- Be clear about fulfillment and customer service capabilities
Tip: Highlight experience on Amazon or other platforms to improve credibility.
3. Setting Up Your Walmart Seller Account
Once approved:
- Complete business verification and tax setup
- Upload your product catalog (via bulk upload or integration)
- Set pricing, shipping, and return policies
- Optimize listings for Walmart SEO
Tools like EcomBiz.AI streamline bulk uploads and auto-optimize product titles and attributes.
4. Listing Optimization for Visibility
Walmart search relies heavily on:
- Product titles with relevant keywords
- Accurate product categories and attributes
- Competitive pricing and in-stock rates
Best Practices:
- Use clean, keyword-rich titles
- Add at least 4 high-quality images
- Keep product descriptions concise but informative
5. Scaling with Automation
Manual management limits your growth. Automate key areas:
- Inventory Sync: Keep stock levels updated across all channels
- Order Routing: Auto-send orders to suppliers or fulfillment centers
- Pricing Adjustments: Dynamic pricing based on competitors and fees
- Profit Reporting: Know margins by SKU, category, or channel
EcomBiz.AI connects directly to Walmart Marketplace and automates everything from listing to accounting.
6. Leverage Walmart Fulfillment Services (WFS)
WFS offers Prime-like benefits:
- Fast 2-day shipping eligibility
- Increased Buy Box visibility
- Customer service and returns handled by Walmart
Apply for WFS once you have consistent order volume.
7. Monitor Performance Metrics
Key performance indicators include:
- On-time shipping rate
- Order defect rate
- Seller response time
Poor metrics can result in account restrictions.
Conclusion
Getting approved for Walmart Marketplace takes preparation, but the payoff is substantial. Once live, use automation tools like EcomBiz.AI to streamline operations, boost visibility, and scale your business with ease.
Ready to grow beyond Amazon? Get early access to EcomBiz.AI and manage Walmart listings with one click.
Walmart Marketplace: Getting Approved and Scaling Sales
Walmart Marketplace is one of the fastest-growing ecommerce platforms, offering sellers access to millions of loyal customers. Unlike Amazon, Walmart has a more selective approval process but far less competition once you’re in. This guide walks you through getting approved, setting up, and scaling your business successfully.
1. Why Sell on Walmart Marketplace?
- Access to Walmart’s massive online customer base
- Lower competition compared to Amazon
- No monthly seller fee (pay per sale)
- Access to Walmart Fulfillment Services (WFS)
2. How to Get Approved
Walmart is selective. To increase your chances:
Requirements:
- U.S.-based business with U.S. Tax ID and W9
- History of marketplace or ecommerce success (Amazon, eBay, Shopify)
- High-quality product catalog
- Competitive pricing
- Fast and reliable fulfillment plan
Application Tips:
- Use a professional email (not Gmail or Yahoo)
- Provide links to your existing store or marketplaces
- Be clear about fulfillment and customer service capabilities
Tip: Highlight experience on Amazon or other platforms to improve credibility.
3. Setting Up Your Walmart Seller Account
Once approved:
- Complete business verification and tax setup
- Upload your product catalog (via bulk upload or integration)
- Set pricing, shipping, and return policies
- Optimize listings for Walmart SEO
Tools like EcomBiz.AI streamline bulk uploads and auto-optimize product titles and attributes.
4. Listing Optimization for Visibility
Walmart search relies heavily on:
- Product titles with relevant keywords
- Accurate product categories and attributes
- Competitive pricing and in-stock rates
Best Practices:
- Use clean, keyword-rich titles
- Add at least 4 high-quality images
- Keep product descriptions concise but informative
5. Scaling with Automation
Manual management limits your growth. Automate key areas:
- Inventory Sync: Keep stock levels updated across all channels
- Order Routing: Auto-send orders to suppliers or fulfillment centers
- Pricing Adjustments: Dynamic pricing based on competitors and fees
- Profit Reporting: Know margins by SKU, category, or channel
EcomBiz.AI connects directly to Walmart Marketplace and automates everything from listing to accounting.
6. Leverage Walmart Fulfillment Services (WFS)
WFS offers Prime-like benefits:
- Fast 2-day shipping eligibility
- Increased Buy Box visibility
- Customer service and returns handled by Walmart
Apply for WFS once you have consistent order volume.
7. Monitor Performance Metrics
Key performance indicators include:
- On-time shipping rate
- Order defect rate
- Seller response time
Poor metrics can result in account restrictions.
Conclusion
Getting approved for Walmart Marketplace takes preparation, but the payoff is substantial. Once live, use automation tools like EcomBiz.AI to streamline operations, boost visibility, and scale your business with ease.
Ready to grow beyond Amazon? Get early access to EcomBiz.AI and manage Walmart listings with one click.