Using Reports to Identify Bestsellers and Low-Margin SKUs
In multichannel ecommerce, success depends not just on sales volume—but on profit per product and the ability to double down on what works. That’s why smart merchants don’t just track orders—they use detailed reports to optimize their product catalog.
This guide shows how to use sales, inventory, and financial data to uncover:
- Your top-selling products across channels
- Hidden low-margin SKUs draining your profits
- Strategic opportunities to scale profitably
Why Reporting Matters More Than Ever
With dozens (or hundreds) of SKUs listed across Amazon, Walmart Marketplace, eBay, and your DTC site (e.g. Shopify), visibility into performance is critical.
Without automated reporting, you risk:
- Reordering poor-performing SKUs
- Scaling listings that are unprofitable
- Ignoring products that drive the most revenue
Good reports = smarter decisions + faster scaling.
Key Reports Every Multichannel Seller Should Run
1. Bestsellers by Channel
Shows quantity sold, revenue, and profit by SKU per platform.
Use this to:
- Identify what sells best where (e.g., one SKU may dominate on Amazon but not on Walmart)
- Tailor listings and promotions based on channel-specific performance
2. Low-Margin Product Report
Compares sale price against:
- Cost of goods sold (COGS)
- Marketplace fees
- Shipping
- Ad spend (optional)
Use this to:
- Flag SKUs with profit margin below your threshold (e.g., under 15%)
- Raise prices, switch suppliers, or delist unprofitable products
3. Inventory Turns Report
Tracks how quickly each product sells relative to stock on hand.
Use this to:
- Prioritize restocking for fast movers
- Identify slow sellers tying up inventory or hurting sell-through rates
4. Channel Profitability Overview
Aggregates total profit per channel after fees, returns, and fulfillment costs.
Use this to:
- Know where your profit actually comes from
- Reinvest in high-ROI marketplaces
- Spot where automation or cost cuts are most needed
How EcomBiz.AI Helps Automate These Reports
EcomBiz.AI pulls together your multichannel order, inventory, and fee data to generate actionable reports.
| Feature | What It Does |
|---|---|
| 🔄 Real-time order sync | Centralizes sales from Amazon, Walmart, eBay, and more |
| 📊 Profitability dashboard | Calculates true profit after all platform and shipping fees |
| 🚩 Low-margin alerts | Flags SKUs falling below your margin threshold |
| ⭐ Bestseller rankings | Shows top SKUs by volume, revenue, and net profit |
| 📥 Export-ready CSVs | Use in Excel or BI tools for deeper insights |
Sample Action Plan Using Reports
- Run low-margin report weekly
- Raise prices, remove loss-leaders, or change fulfillment strategy
- Review top 10 bestselling SKUs monthly
- Boost ad spend, add variants, or optimize listing copy
- Track channel-level profitability
- Drop underperforming channels or automate heavily manual ones
- Audit returns and refunds by SKU
- Identify products with high return rates hurting profits
Final Thoughts
Reports don’t just help you understand what’s happening—they let you take control.
Whether you want to scale your top performers, eliminate profit killers, or improve margins across the board, intelligent reporting is how you get there.
EcomBiz.AI makes it effortless to analyze multichannel sales and act with confidence.
👉 Join the Waitlist and start using reports that drive real growth.
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