Tracking SKU Performance Across Channels
In multichannel ecommerce, tracking the performance of each SKU (Stock Keeping Unit) across platforms isn’t just helpful—it’s essential. What performs well on Amazon may underperform on eBay or Walmart, and without visibility into your data, you risk scaling the wrong products or missing out on high-opportunity channels.
This guide walks through how to accurately track and evaluate SKU performance across all your sales channels—and how to use that insight to grow smarter and faster.
Why Multichannel SKU Tracking Matters
Every channel has its own dynamics:
- Amazon is fast-moving and ultra-competitive with unique algorithms.
- Walmart favors value and logistics speed.
- eBay caters to both niche and price-conscious buyers.
Without SKU-level insights, you could be:
- Underpricing on one channel and losing margin.
- Overstocking products that only sell well on a single platform.
- Failing to double down on your best products by channel.
Core Metrics to Track for Each SKU
| Metric | Why It Matters |
|---|---|
| Units Sold | Understand sales velocity by channel |
| Revenue | Spot where the SKU performs best in gross terms |
| Profit Margin | Determine true ROI after fees, COGS, and shipping |
| Return Rate | Flag SKUs with high returns that damage profits |
| Conversion Rate | Know which product pages are resonating with buyers |
| Inventory Turnover | Track stock movement efficiency by marketplace |
How to Track SKU Performance (Manual vs. Automated)
❌ Manual Tracking (Spreadsheet Method)
- Export sales data from each marketplace
- Match SKUs, normalize column formats
- Manually calculate metrics like profit, returns, and margins
Drawbacks: Time-consuming, error-prone, and hard to scale beyond a few products
✅ Automated Tracking with EcomBiz.AI
EcomBiz.AI centralizes your order, listing, and inventory data into one place. It tracks each SKU’s real-time performance across Amazon, Walmart, eBay, Shopify, and more.
Key features include:
- Unified SKU Dashboard: See every channel’s data for a single SKU in one view.
- Profit Tracking: Account for shipping, fulfillment, ad spend, and returns.
- Trend Analysis: Spot rising stars and fading products over time.
- Channel Filtering: Break down performance by marketplace.
- Alerts: Get notified when a SKU hits low margins or slow movement.
Example: Cross-Channel SKU Performance Breakdown
| SKU | Amazon Sales | Walmart Sales | eBay Sales | Total Revenue | Avg. Margin |
|---|---|---|---|---|---|
| SKU123 | 300 units | 75 units | 20 units | $9,400 | 32% |
| SKU456 | 50 units | 130 units | 90 units | $7,800 | 24% |
| SKU789 | 100 units | 5 units | 0 units | $3,100 | 40% |
Insights:
- SKU123 is a multichannel winner; scale with ads or bundles.
- SKU456 performs better on Walmart and eBay; Amazon listing may need optimization.
- SKU789 is an Amazon-only product; expand to other platforms or test alternate channels.
Actionable Next Steps
- Set baseline metrics for each SKU (target margin, turn rate, etc.)
- Track weekly/monthly performance using an automated dashboard
- Test pricing and copy based on where the SKU is underperforming
- Cut or rework SKUs that consistently lose money or return poorly
- Double down on top-performing SKUs with ad spend, bundles, and variants
Final Thoughts
Multichannel selling only works if you can see and act on what’s happening across platforms. SKU-level reporting is how you stay in control, avoid waste, and invest in the right products.
Whether you’re managing 50 SKUs or 50,000, EcomBiz.AI gives you the tools to:
- Identify your winners
- Eliminate your losers
- Scale what works
👉 Join the Waitlist and start tracking SKU performance like a pro.
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