Top Performing Product Categories on Pinterest in 2025
Where Shoppers Are Browsing, Pinning, and Buying This Year
Pinterest continues to be a powerful discovery engine for ecommerce, especially in 2025. With over 460 million monthly active users and a focus on visual-first, search-driven content, Pinterest has become an essential traffic and sales channel for product-based businesses.
But success on Pinterest depends on knowing what types of products are trending, where buyer intent is strongest, and how to tailor your listings and visuals to match shopper expectations.
In this guide, we break down the top performing product categories on Pinterest in 2025, why they’re thriving, and how ecommerce sellers can capitalize on these trends.
📌 1. Home Décor & Interior Styling
Why it’s trending:
Pinterest users actively use the platform to plan home makeovers, DIY projects, and aesthetic upgrades — making it a hub for product discovery in the home space.
Top-selling items:
- Wall art and framed prints
- Peel-and-stick wallpaper and wall decals
- Minimalist shelving and organizers
- Cozy lighting (e.g., LED strips, lanterns, modern lamps)
- Entryway and bathroom accessories
- Boho and Scandinavian decor styles
Pro Tip:
Create boards like “Cozy Home Office Ideas”, “Boho Bedroom Refresh”, or “Small Space Storage Hacks” and pin your products within real-use contexts.
💎 2. Jewelry & Accessories
Why it’s trending:
Jewelry performs well on Pinterest due to its visual appeal and shareability — especially for gift-giving occasions and fashion inspiration.
Top-selling items:
- Personalized name necklaces and birthstone jewelry
- Layered gold chains and minimalist studs
- Statement earrings and cocktail rings
- Anklets and stacking bracelets
- Bridal and bridesmaid jewelry
Pro Tip:
Style your jewelry in lifestyle shots with outfit pairings, and pin to boards like “Bridesmaid Gift Ideas”, “Everyday Jewelry Staples”, or “2025 Jewelry Trends.”
🛋️ 3. Furniture & Organization Solutions
Why it’s trending:
Pinterest is where people plan dream spaces. Furniture that solves a problem while looking great is highly pin-worthy.
Top-selling items:
- Modular furniture and space-saving sofas
- Entryway benches and shoe organizers
- Under-bed storage
- Foldable desks and laptop stands
- Kids’ furniture and Montessori-style play spaces
Pro Tip:
Use before/after Pins or carousel formats to show furniture in staged settings. Optimize Pins with keywords like “small apartment storage” or “home office refresh.”
🧴 4. Beauty & Skincare
Why it’s trending:
Beauty buyers use Pinterest for routine inspiration, ingredient research, and visual comparisons — making it perfect for showcasing benefits, textures, and transformations.
Top-selling items:
- Serums, face oils, and anti-aging treatments
- Lip care and hydration kits
- Scalp and hair growth products
- Korean skincare routines
- Clean beauty and sustainable packaging
Pro Tip:
Use carousel Pins to break down multi-step skincare routines, and video Pins to show texture and application.
🧘 5. Wellness, Fitness, and Self-Care
Why it’s trending:
Wellness is more than a trend — it’s a lifestyle category on Pinterest, especially in Q1 and seasonal resets.
Top-selling items:
- Yoga mats, foam rollers, and resistance bands
- Journals and gratitude planners
- Aromatherapy diffusers and sleep aids
- Herbal teas and supplement packs
- Self-care gift boxes and routines
Pro Tip:
Create collections titled “Morning Routine Must-Haves” or “At-Home Wellness Kit”. Include inspirational quotes or benefits in the description.
🛍️ 6. Fashion & Apparel (Especially Capsule and Seasonal Styles)
Why it’s trending:
Users search Pinterest to plan outfits, shop trends, and build capsule wardrobes. Pinterest is often the first step in fashion discovery.
Top-selling items:
- Matching sets and neutral-toned basics
- Loungewear, streetwear, and elevated casual
- Seasonal capsule wardrobe bundles
- Occasion-specific looks (e.g., weddings, vacations, holidays)
- Sustainable and slow fashion pieces
Pro Tip:
Use boards like “Spring Capsule 2025” or “Vacation Outfit Ideas”. Pin product bundles with coordinating colors and textures.
🍼 7. Baby, Kids, and Parenting Essentials
Why it’s trending:
New and expecting parents flock to Pinterest for nursery planning, gift registries, and parenting hacks.
Top-selling items:
- Montessori toys and educational kits
- Personalized baby blankets and onesies
- Diaper caddies and stroller organizers
- Kids’ room decor and safety items
- Pregnancy and postpartum care kits
Pro Tip:
Boards like “Newborn Must-Haves”, “Gender Neutral Nursery Ideas”, and “Gifts for New Moms” perform exceptionally well in this niche.
🎁 8. Gifting & Seasonal Bundles
Why it’s trending:
Pinterest is the go-to platform for gift guides, especially during Q4 and key seasonal events.
Top-selling items:
- Curated gift boxes
- Personalized gifts (engraved, custom photos, etc.)
- “Under $50” or “Last-Minute” bundles
- Wedding party and holiday sets
- Teacher, coworker, and hostess gifts
Pro Tip:
Make shareable Pins labeled “Gift Guide 2025”, “Mother’s Day Gift Ideas”, or “Valentine’s Day Under $30”. Tag multiple products in collection Pins for higher AOV.
🔮 Bonus: Niche Categories Gaining Momentum in 2025
- Pet Accessories – Especially custom collars, beds, and grooming kits
- DIY & Craft Supplies – Like Cricut materials, journals, and seasonal kits
- Digital Downloads – Planners, checklists, templates, and printables
- Eco-Friendly Alternatives – Reusable storage, beeswax wraps, refillable beauty
Final Thoughts: Pinterest Success Starts with the Right Category
Pinterest users aren’t just browsing — they’re planning and buying. And in 2025, the platform is a goldmine for ecommerce brands that understand what products people are searching for, saving, and purchasing.
To win, focus on:
- Visually rich, well-organized product Pins
- SEO-friendly descriptions and board names
- Product categories that match real-life moments, habits, and lifestyle trends
EcomBiz.AI helps ecommerce retailers publish and optimize product feeds for Pinterest — automatically syncing inventory, pricing, and descriptions, and tracking performance across all platforms.