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Marketplace Listing Compliance (Amazon, Walmart, eBay)

Selling on major marketplaces like Amazon, Walmart, and eBay offers huge opportunities—but each platform has strict listing compliance rules that can lead to delisting or account suspension if not followed. This guide outlines the key compliance requirements for each major marketplace and how to streamline them with automation.

Why Marketplace Compliance Matters

  • Listing Suspension: Violations can result in product suppression or account bans.
  • Lower Search Ranking: Non-compliant listings often get deprioritized in search.
  • Customer Trust: Accurate and compliant listings reduce returns and boost satisfaction.

Amazon Listing Requirements

Key Rules:

  • Title Limits: Typically 200 characters, but varies by category.
  • No Promotional Language: Avoid “Best Seller”, “Free Shipping”, or all caps.
  • Clear Attributes: Include brand, size, color, and key features.
  • Image Standards: White background, at least 1000px on the longest side.

Common Violations:

  • Using prohibited keywords
  • Linking to external sites
  • Inconsistent brand names

Tips:

  • Use Amazon’s category-specific style guides
  • Enable Listing Quality Dashboard to track compliance

Walmart Marketplace Guidelines

Key Rules:

  • Title Length: 50–80 characters recommended
  • No HTML in Descriptions
  • Image Requirements: No watermarks or logos, white background
  • Category Accuracy: Misclassified products can be removed

Common Violations:

  • Including shipping info in title
  • Duplicate listings for same SKU
  • Unbranded or generic descriptions

Tips:

  • Use the Walmart Listing Quality Dashboard
  • Include at least 4–8 high-resolution images

eBay Listing Standards

Key Rules:

  • Title Limit: 80 characters
  • Structured Data (Item Specifics): Crucial for search placement
  • Photo Compliance: At least one image, no borders/text overlays
  • Shipping & Return Policies: Must be clearly defined

Common Violations:

  • Duplicate listings
  • Vague or missing item specifics
  • Inconsistent product condition labels

Tips:

  • Use eBay’s Seller Hub to identify non-compliant listings
  • Fill out as many item specifics as possible

Compliance Best Practices Across All Channels

  • Use Standardized Templates: Maintain consistency in listings.
  • Automate With EcomBiz.AI: Instantly generate listings that follow channel-specific rules.
  • Monitor Regularly: Marketplaces update guidelines frequently.
  • Avoid Copy-Paste: Each platform has its own structure—what works on eBay may be flagged on Amazon.

Summary

Marketplace listing compliance is not optional. It’s essential for visibility, sales, and account health. Staying up to date with each channel’s rules and using tools like EcomBiz.AI can help ensure your listings remain active, optimized, and profitable.

Next Steps: Consider setting up automated listing audits in EcomBiz.AI to ensure your listings remain compliant as marketplace rules evolve.

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