How to Tag Products in Instagram Posts, Stories, and Reels
A Step-by-Step Guide for Ecommerce Sellers Using Instagram Shopping
Once you’ve set up Instagram Shopping, tagging products in your content becomes one of the easiest and most effective ways to drive conversions directly from your feed. Whether you’re posting static images, Stories, or Reels, product tags transform your content into shoppable experiences — helping viewers go from scroll to sale in seconds.
In this guide, you’ll learn how to tag products in Instagram Posts, Stories, and Reels, along with best practices to maximize visibility and sales.
Why Product Tagging Matters
Product tagging is Instagram’s built-in path to conversion. It allows you to:
- Turn regular content into shoppable media
- Highlight specific items from your catalog
- Drive traffic to your Instagram Shop or checkout
- Make UGC and influencer posts transactional
Whether you’re selling fashion, accessories, beauty, or home goods, product tags shorten the customer journey and increase ROI on your content efforts.
Prerequisites Before Tagging
Before you can tag products:
- You must have an Instagram Business or Creator account
- Your account must be connected to an approved Facebook Commerce Manager account
- Your product catalog must be connected to your Instagram Shop
- You must have Shopping enabled in your Instagram account settings
How to Tag Products in Instagram Feed Posts
Step-by-Step:
- Open Instagram and tap the “+” icon to create a new post
- Choose your photo(s) and edit as needed
- On the caption screen, tap “Tag Products”
- Tap on the product in the photo where you want the tag to appear
- Search your catalog and select the correct product
- Tap “Done”, then “Share”
Best Practices:
- Tag no more than 3–5 products per image
- Place tags near the product in the image
- Use clean, lifestyle visuals to support the tag
- Mention the product by name in the caption for added clarity
How to Tag Products in Instagram Stories
Step-by-Step:
- Open Instagram and swipe right to start a new Story
- Upload or record your Story content
- Tap the Sticker icon
- Select the Product sticker
- Search and select the product from your catalog
- Customize the sticker size and placement
- Post your Story
Best Practices:
- Keep product stickers visible but not obstructive
- Combine with countdown, poll, or promo code stickers for engagement
- Use multiple Story panels to showcase the product in use
- Highlight Stories into a “Shop” or “New Arrivals” Story Highlight on your profile
How to Tag Products in Instagram Reels
Step-by-Step:
- Open Instagram and create a new Reel
- Record or upload your video content
- On the final screen before sharing, tap “Tag Products”
- Select the product(s) from your catalog
- Tag either individual products or entire collections
- Share the Reel
Best Practices:
- Use product tags in high-visibility frames
- Pair with trending audio and captions to boost reach
- Mention the product verbally or via on-screen text
- Pin top Reels with tags to your profile grid
Pro Tips for Maximizing Product Tagging
✅ Tag Early and Often:
Include product tags in every post, especially new launches or promos.
✅ Use UGC and Influencers:
Encourage creators to tag your products in their content. These tags show up in your product page and increase visibility.
✅ Monitor Tag Performance:
Use Instagram Insights and Commerce Manager to track:
- Product clicks
- Add-to-carts
- Purchases from tagged posts
✅ Create Collections:
Group products into shoppable collections for Reels, Highlights, and carousel posts (e.g., “Summer Essentials” or “Under $50”).
Common Mistakes to Avoid
🚫 Tagging the wrong product variation (e.g., wrong size or color)
🚫 Forgetting to update tags when products are out of stock
🚫 Using product tags in unrelated or irrelevant content
🚫 Tagging too many products per post — it overwhelms the viewer
Final Thoughts: Make Every Post Shoppable
Product tagging turns Instagram into a visual storefront — one that your audience already interacts with daily. By tagging products consistently and strategically in your Posts, Stories, and Reels, you can drive meaningful traffic and revenue without ever leaving the app.
To take it even further, integrate Instagram Shopping with your full multichannel operation.
EcomBiz.AI lets you sync inventory, automate product tagging, and track performance across Instagram, TikTok Shop, Amazon, Walmart, and more — all from one central platform.