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How to Enable Ecommerce Shoppable Posts and Product Tags on Instagram and Facebook

Social platforms like Instagram and Facebook are no longer just for brand awareness—they’re powerful ecommerce channels where customers discover and buy products directly through shoppable posts and product tagging.

This guide walks you through how to enable product tagging and shoppable posts on Instagram and Facebook for your ecommerce business—whether you’re selling on Shopify, WooCommerce, or multichannel via Amazon and Walmart with EcomBiz.AI.

Why Enable Shoppable Posts?

Shoppable posts allow you to:

  • Tag products directly in Instagram or Facebook posts
  • Let users tap and purchase without leaving the app
  • Drive higher engagement, conversions, and brand trust
  • Streamline checkout using Facebook and Instagram Shops

Step 1: Meet Eligibility Requirements

To enable product tags, your business must:

  • Have an Instagram Business or Creator Account
  • Be located in a supported market (most regions are)
  • Sell physical products (not services or digital-only goods)
  • Comply with Meta’s Commerce Policies and Merchant Agreement

👉 Meta Commerce Eligibility Guidelines

Step 2: Set Up a Facebook Shop

Before you can tag products on Instagram, you must connect to Meta Commerce Manager via your Facebook business account.

Steps:

  1. Go to Meta Commerce Manager
  2. Click “Get Started” and choose:
    • Checkout on your website (Shopify, WooCommerce, etc.)
    • Checkout with Facebook/Instagram (US only)
  3. Set up your:
    • Business details
    • Tax and shipping settings
    • Return and refund policy
  4. Add your product catalog (manually, via CSV, or via partner integration)

✅ Tip: If you use Shopify, WooCommerce, BigCommerce, or EcomBiz.AI, this process can be automated.

Step 3: Connect Your Ecommerce Store or Catalog

You need to sync your product data (images, titles, price, availability) with Facebook’s Commerce Manager.

Recommended Methods:

  • Shopify: Use the “Facebook & Instagram” sales channel in Shopify admin
  • WooCommerce: Use Facebook for WooCommerce plugin
  • EcomBiz.AI: Connect your store and auto-sync multichannel product catalogs across platforms, including Facebook Shops
  • Manual Upload: Upload products via CSV or XML feed in Commerce Manager

Step 4: Link Instagram to Your Facebook Commerce Account

Now that your Facebook Shop is active:

  1. Open Instagram → Go to Settings > Business > Shopping
  2. Select the Facebook product catalog you want to use
  3. Submit your account for review
  4. Once approved (typically 1–2 days), you’ll see “Shopping” enabled in your profile settings

Step 5: Start Tagging Products in Posts

Once approved, you can tag products in:

  • Instagram posts and Reels
  • Instagram Stories
  • Facebook image posts
  • Facebook Live videos

How to Tag:

  1. Create a post as usual
  2. Tap “Tag Products” (instead of “Tag People”)
  3. Choose the product(s) from your synced catalog
  4. Share

💡 Tip: Use clear product photography, lifestyle visuals, and videos to increase clicks and conversions.

Bonus: Enable Instagram Product Stickers in Stories

You can also add shoppable product stickers to Instagram Stories:

  1. Add a photo or video to your Story
  2. Tap the sticker icon → choose “Product”
  3. Search and select your product
  4. Resize or move the sticker as needed

Best Practices for Shoppable Content

  • Use high-resolution images with the product centered
  • Tag multiple products per post when relevant
  • Combine UGC (user-generated content) with product tags
  • Run ads with product tagging for increased reach
  • Keep product names clear, short, and readable
  • Monitor analytics in Commerce Manager

Common Errors to Avoid

  • Catalog Syncing Issues: Ensure correct SKU, inventory, pricing
  • Missing Website URLs: All products must link to valid product pages
  • Policy Violations: Avoid prohibited products (e.g., alcohol, supplements)
  • Unapproved Region: Instagram Shopping is not supported in all countries

How EcomBiz.AI Helps Streamline the Setup

EcomBiz.AI simplifies shoppable post enablement by:

  • Auto-syncing product listings from Shopify, WooCommerce, and Amazon
  • Ensuring pricing, inventory, and descriptions match across channels
  • Generating SEO-friendly titles and descriptions for social platforms
  • Monitoring product feed health and syncing issues in real-time

Final Thoughts

Enabling shoppable posts on Instagram and Facebook opens up a new revenue channel for ecommerce retailers. With product tagging, your brand meets the customer at the moment of inspiration—leading to quicker sales with less friction.

Automate and optimize the experience with EcomBiz.AI to scale social commerce across channels.

👉 Join EcomBiz.AI and connect your store to the future of social selling.

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