Visual content is the backbone of ecommerce success. Whether you’re selling on Amazon, Walmart, eBay, or your own store, high-quality images and videos significantly impact click-through rates, conversions, and even search rankings. However, each marketplace has unique technical and compliance requirements for media—failing to meet them can lead to suppressed listings or account issues.

This complete guide outlines the product image and video requirements for major marketplaces and provides optimization tips for multichannel retailers.

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Why Visual Compliance Matters

✅ Marketplace visibility – Platforms prioritize listings that meet visual quality guidelines
✅ Customer trust – Clear, professional images and videos reduce returns and improve reviews
✅ Listing performance – Product pages with videos convert up to 80% more than those without
✅ Automation – Platforms like EcomBiz.AI use compliant media to automate bulk uploads without errors

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1. Amazon Product Image Requirements

Amazon has strict media policies. Violations can suppress listings.

Main Image:

• Must be a professional photo of the product (no renderings)
• Pure white background (#FFFFFF)
• Product should occupy at least 85% of the image frame
• No text, logos, or watermarks

Technical Specs:

• Format: JPEG (.jpg), PNG (.png), TIFF (.tif)
• Minimum size: 1000px on longest side (1600px+ recommended for zoom)
• sRGB or CMYK color mode

Additional Images:

• Lifestyle, feature callouts, infographics, or packaging
• Max 9 total images per listing (including main)

Product Videos (via A+ Content or Brand Registry):

• Recommended length: under 60 seconds
• File type: .mp4 or .mov
• Max size: 500MB
• Resolution: 720p or higher
• No external links, reviews, or pricing

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2. Walmart Marketplace Image & Video Requirements

Walmart’s image guidelines are similar but slightly more flexible.

Main Image:

• Professional photo on white or light gray background
• Product must be centered with minimal padding
• No watermarks, borders, or placeholder images

Specs:

• Format: JPEG (.jpg or .jpeg)
• Min resolution: 1000×1000 px
• Recommended: 2000×2000 px for zoom feature
• Max file size: 5MB

Alt Images:

• Include packaging, dimensions, lifestyle photos, etc.
• Between 3–8 images recommended

Videos:

• Allowed through Rich Media APIs or Walmart Content Partners
• Max size: 500MB, MP4 format preferred
• Must be relevant to the product, without marketing fluff

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3. eBay Product Image and Video Guidelines

eBay is more lenient with certain visual elements but still enforces core quality standards.

Main Image:

• White or light background preferred (not enforced)
• Must not include borders, text, or logos
• No stock photos unless the product is brand new
• Must show exactly what’s for sale

Specs:

• Format: JPEG, PNG, TIFF, BMP, or GIF
• Min size: 500px on longest side (1600px+ recommended)
• Up to 24 images per listing

Videos:

• Now supported directly through the eBay listing flow
• .mp4 format preferred, up to 150MB
• Must showcase product usage or unboxing
• Cannot include pricing or promotional content

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4. Shopify / WooCommerce (Your Own Site)

For your direct store, you have more flexibility but should follow best practices:

Images:

• 2000x2000px preferred for product detail and zoom
• Consistent aspect ratios for all products
• Add ALT text for SEO
• Use WebP or compressed JPEG for faster load times

Videos:

• Hosted on YouTube, Vimeo, or directly embedded
• Add to product gallery or use in carousel
• Keep under 90 seconds, mobile-friendly, and optimized for autoplay

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5. Optimization Tips for All Channels

• Consistent file naming: Use SKU-based naming (e.g., sku123_main.jpg)
• Use infographics to highlight key features in alt images
• Lifestyle shots help convey value and context
• Mobile-first: Ensure media looks great on mobile devices
• Automate compliance with EcomBiz.AI’s listing media validator and optimizer

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Final Thoughts

Whether you’re selling on Amazon, Walmart, eBay, or Shopify, getting your images and videos right is non-negotiable. By tailoring your media assets to each platform’s specs, you improve discoverability, avoid penalties, and increase conversions.

EcomBiz.AI simplifies this process with tools to bulk validate, format, and deploy compliant media across all your selling channels.

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👉 Ready to optimize your listings at scale?
Join EcomBiz.AI and upload once—distribute everywhere with platform-specific image & video compliance built in.