Custom Dashboards: What to Monitor Weekly
For multichannel ecommerce retailers, juggling multiple storefronts and data sources is complex. A custom dashboard gives you a single command center—helping you monitor performance, catch issues early, and make strategic decisions without digging into spreadsheets or multiple marketplace portals.
But the power of a dashboard depends on what you track.
Here’s what high-performing sellers monitor weekly using tools like EcomBiz.AI or similar reporting platforms.
Why Weekly Monitoring Matters
Daily metrics can be too volatile. Monthly reviews might be too late. Weekly snapshots give just enough time to:
- Spot trends before they snowball
- React quickly to errors or changes
- Inform team or supplier adjustments
- Align on goals and KPIs
Core Metrics to Monitor on Your Weekly Dashboard
1. Topline Revenue by Channel
Track your gross sales across Amazon, Walmart, eBay, and your DTC site.
Why it matters:
See which channel is driving growth and which needs attention.
Best viewed as:
- Bar chart by channel
- 7-day vs prior 7-day change (%)
2. Units Sold & Average Order Value (AOV)
- Units Sold: Know how many items you’re moving
- AOV: See how much customers spend per transaction
Watch for:
Drops in AOV may indicate excessive discounting or product mix issues.
3. Profit Margin Overview
Include net margin after marketplace fees, shipping, and COGS.
Break down by:
- Channel
- Product type
- Individual SKUs (top 10)
Why weekly?
Margins can shift fast due to changes in ad costs, supplier prices, or marketplace fee structures.
4. Top 10 Bestselling SKUs
Track your most profitable and highest-volume products.
Data points:
- Units sold
- Gross profit
- Return rate
Bonus tip: Add a column showing “% of total revenue” to see how reliant you are on a few SKUs.
5. Low Inventory & Out-of-Stock Alerts
Identify which SKUs are near reorder points or already out of stock.
Why this matters:
Out-of-stocks hurt visibility, buy box placement, and customer satisfaction—especially on Amazon and Walmart.
6. Order Errors or Returns by Channel
Track failed orders, delayed shipments, and return volume weekly.
Why it matters:
Customer service impact and platform health metrics can take a hit from unresolved issues.
7. Ad Spend & ROAS (if applicable)
If running PPC campaigns (Amazon Sponsored Products, Walmart Connect, etc.), monitor:
- Weekly spend
- Sales attributed
- Return on ad spend (ROAS)
8. Fulfillment Speed
Measure the average time between order placement and tracking upload.
Benchmarks:
- <24 hours = ideal
- 48 hours = risk for penalties (esp. Amazon & Walmart)
9. Channel Health Metrics
Pull from each marketplace’s performance dashboards:
- Amazon: Order Defect Rate, Late Shipment Rate, Valid Tracking Rate
- Walmart: On-time shipping & delivery
- eBay: Seller standards and defects
Set alerts for anything trending toward red.
10. Customer Support Tickets
Track the number of inquiries or complaints.
Why?
Spikes in tickets often highlight product or fulfillment problems before the metrics reflect them.
Bonus Section: Custom KPIs Based on Your Goals
Every retailer has unique objectives. Consider tracking:
- % of sales from new products
- # of listings created by EcomBiz.AI this week
- Bundled vs single product orders
- Multi-unit purchase rate
- Refunds as % of revenue
Visual Dashboard Layout Example
| Metric | Current Week | Prior Week | % Change |
|---|---|---|---|
| Amazon Revenue | $12,480 | $11,200 | +11.4% |
| Walmart Units Sold | 210 | 250 | -16.0% |
| Avg Order Value (All Channels) | $32.15 | $30.80 | +4.4% |
| Top SKU (ABC123) Sales | $3,500 | $2,850 | +22.8% |
| ROAS (Amazon Ads) | 4.2x | 3.9x | +7.7% |
| Orders with Issues | 14 | 9 | +55.5% |
Final Thoughts
A smart weekly dashboard helps you make faster, data-informed decisions. Whether you’re adjusting pricing, reordering stock, or reworking product listings, you’ll do it with confidence and clarity.
Pro Tip: Use automation platforms like EcomBiz.AI to generate these dashboards and send them to your inbox or Slack every Monday morning.
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