Increasing Average Order Value (AOV) is one of the most efficient ways to grow ecommerce revenue without acquiring more customers. Two of the most powerful tactics for doing this are cross-selling and bundling. This article covers how to use both strategies to encourage larger purchases, improve customer experience, and boost profitability.

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What Is AOV and Why It Matters

AOV (Average Order Value) = Total Revenue / Number of Orders

Higher AOV means:

• More revenue from each customer
• Lower customer acquisition costs (CAC)
• Higher lifetime value (LTV)
• Increased return on ad spend (ROAS)

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Cross-Selling: Show Related or Complementary Products

Cross-selling involves recommending additional products that complement the item a customer is buying.

Examples:

• Suggesting a jewelry cleaning kit when someone buys a necklace
• Recommending matching earrings for a bracelet
• Offering priority shipping or gift packaging at checkout

Best Practices:

• Use AI or automation to surface relevant items
• Display cross-sells on product pages, in cart, and at checkout
• Limit options to avoid decision fatigue (2–4 relevant items)

EcomBiz.AI can automatically assign cross-sell recommendations by category or product tag.

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Bundling: Sell Multiple Products Together

Bundling combines multiple items into a single offer—usually at a slight discount.

Types of Bundles:

• Pure Bundles: Items only sold together (e.g., gift sets)
• Mixed Bundles: Items also sold separately (e.g., buy necklace + earrings together)
• Volume Bundles: Buy more, save more (e.g., 3 rings for $99)

Benefits:

• Increases perceived value
• Reduces decision fatigue
• Encourages discovery of new products

Implementation Tips:

• Keep bundles simple and intuitive
• Offer a small discount to increase conversion
• Highlight bundle savings clearly

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Where to Implement Cross-Selling and Bundling

• Product Pages: Show related items beneath the main product
• Cart Pages: Add a “You may also like…” or “Frequently bought together” section
• Post-Purchase Emails: Suggest products to complement recent orders
• Homepage & Category Pages: Feature curated collections or seasonal bundles

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Measure and Optimize

Track the performance of your upsell and bundle offers:

• AOV trends before/after implementation
• Bundle conversion rate
• Cart abandonment rate
• Click-through rate on cross-sell items

Use A/B testing to experiment with placement, language, and discount amount.

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Conclusion

Cross-selling and bundling are powerful tools to drive revenue growth without new traffic. When implemented strategically and supported by automation, they can significantly increase AOV, customer satisfaction, and long-term profitability.

Tools like EcomBiz.AI make it easy to implement intelligent cross-sell rules, automate bundle offers, and measure their impact—helping you get more value out of every customer transaction.