Creating Ecommerce Product Bundles and Cross-Sells that Increase Average Order Value

Increasing your Average Order Value (AOV) is one of the most effective ways to grow your ecommerce revenue—without acquiring more customers. Product bundling and cross-sells are powerful strategies to make that happen, especially when implemented across your own site and marketplaces like Amazon, Walmart, and eBay.

This guide breaks down how to structure high-performing product bundles and intelligent cross-sells that drive both conversion and margin.

What Is AOV and Why It Matters

AOV (Average Order Value) = Total revenue / Number of orders

Raising AOV means:

More revenue per customer
Lower customer acquisition cost (CAC)
Higher return on ad spend (ROAS)
Better customer experience when bundles solve more needs

The Psychology Behind Bundling & Cross-Selling

Perceived Value: Buyers feel they’re getting more for less.
Convenience: Fewer decisions = faster checkout.
Urgency & Exclusivity: Limited-time bundles or complementary product offers trigger action.
Trust: Curated combinations reduce the burden of choice and increase trust in your recommendations.

Types of Ecommerce Product Bundles

1. Pure Bundles

Only available as a set (e.g., “Starter Jewelry Kit”).

2. Mixed Bundles

Products sold individually or together at a discounted price.

3. BOGO (Buy One Get One)

Promotes volume and perceived deal value.

4. Tiered Bundles

Discount increases with quantity (e.g., 10% off 2 items, 20% off 3).

5. Build Your Own Bundle

User selects options—improves engagement and satisfaction.

Types of Cross-Sells

1. Frequently Bought Together

Suggests add-ons during or after cart selection.

2. “Complete the Look” or “Style With”

Great for apparel, jewelry, or home decor.

3. Accessory Recommendations

Add cables, tools, or enhancements that complement the main item.

4. Post-Purchase Cross-Sells

Offer items on the thank-you page or in follow-up emails.

How to Implement on Shopify, WooCommerce, and Magento

Shopify

Apps like Frequently Bought Together, Bundler, or Bold Bundles
Use “Shop the Look” and custom cart upsells

WooCommerce

Built-in grouped and linked products
Plugins like WooCommerce Product Bundles or Cart Upsell

Magento

Native support for grouped, bundled, and configurable products
Rule-based upsell logic with Magento Commerce

Marketplace-Specific Considerations

Amazon

Use Virtual Product Bundles tool (for brand-registered sellers)
Show “Frequently Bought Together” with strong backend keywords
List multipacks with clear quantity in the title

Walmart Marketplace

Focus on Value Bundles
Bundles must be submitted as a single item (not two SKUs combined)
Price advantage required for bundle approval

eBay

Create multi-SKU listings or “Lot” bundles
Mention “Bundle” or “Lot” clearly in the title and description
Use item specifics for visibility (e.g., Quantity, Type)

Cross-Channel Optimization Tips

Strategy	SEO / UX Benefit
Add keywords like “bundle”, “kit”, “pack”	Increases visibility for intent-based searches
Use lifestyle images of full bundle	Boosts conversion by showing value
Offer bundles in multiple price tiers	Captures low-, mid-, and high-ticket shoppers
Sync bundle inventory with components	Avoid overselling when one item is out of stock

Automating Bundles and Cross-Sells with EcomBiz.AI

With EcomBiz.AI, you can:

Automatically generate bundle listings across Shopify, Amazon, Walmart, and eBay
Sync pricing logic (e.g., 10% off for bundles)
Create AI-powered cross-sell suggestions based on buyer behavior
Route bundle orders to multiple suppliers if needed

Final Thoughts

Whether you’re a solo seller or running a multichannel operation, bundles and cross-sells offer a low-lift, high-reward strategy to drive growth. When structured correctly and powered by automation, these tactics increase order value, customer satisfaction, and operational efficiency.

👉 Join the Waitlist at EcomBiz.AI to start automating your bundling and upsell strategies across Amazon, Walmart, Shopify, and more.