Average Order Value (AOV) is a critical metric for every ecommerce retailer. Increasing AOV can dramatically improve your margins, reduce per-order costs, and drive higher profitability without needing more traffic. One of the most effective strategies for boosting AOV is product bundling — the practice of grouping complementary items together and selling them as a single offer.

In this article, we’ll explore how to successfully bundle products on Amazon, Walmart Marketplace, and eBay, including platform-specific rules, pricing strategies, and tools to streamline the process.

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What Is Product Bundling?

Product bundling involves offering multiple products together at a combined price. This strategy encourages customers to spend more by adding perceived value or convenience.

Common Types of Bundles:

• Complementary bundles (e.g., necklace + matching earrings)
• Volume bundles (e.g., 3-pack of skincare products)
• Gift sets or seasonal kits
• Buy more, save more combinations

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Benefits of Bundling for Ecommerce Retailers

• Increased AOV: Customers spend more per transaction.
• Higher margins: Bundles often justify a better markup.
• Lower fulfillment costs: Fewer shipments per revenue dollar.
• Competitive differentiation: Unique bundles are harder to price-shop.
• Inventory velocity: Move slow sellers by pairing with fast movers.

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Amazon Product Bundling Guidelines

Amazon allows bundling, but it must follow strict FBA bundling policies:

Key Rules:

• Bundles must consist of items that complement one another.
• Each bundle requires a unique UPC (and separate ASIN).
• You must specify “Bundle” in the product title (e.g., “Travel Kit Bundle”).
• The main component must drive the bundle’s categorization.
• Do not list multiple quantities of the same item as a bundle (unless clearly a multipack).

Strategy Tips:

• Use FBA to win Prime-eligible status for bundles.
• Include lifestyle images that display the full bundle together.
• Test pricing: show customers the value of buying the bundle over individual items.

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Walmart Marketplace Bundling Strategies

Walmart also allows product bundling, especially when it’s clearly value-focused and improves customer experience.

Guidelines:

• Bundles must be logical and clearly described.
• Include “Bundle” or “Value Pack” in the product title.
• Use a distinct SKU and UPC for the bundle listing.
• Product titles should list key items included (e.g., “2-Pack Hair Brushes with Detangling Comb”).

Strategy Tips:

• Offer seasonal or problem-solving kits (e.g., “Cold Weather Essentials Bundle”).
• Use Walmart Sponsored Ads to drive visibility to bundled listings.
• Bundle private-label or house-brand products for margin control.

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eBay Bundling Opportunities and Best Practices

eBay is the most flexible marketplace when it comes to bundling:

Guidelines:

• No specific bundling restrictions, but your listing must accurately describe all items.
• Use high-quality photos showing all products together.
• Be transparent about item conditions (especially if combining new and used).

Strategy Tips:

• Use “Lot of” or “Bundle” in titles (e.g., “Bundle of 5 Men’s Bracelets – Gold Tone”).
• Leverage eBay Promotions Manager to discount bundles.
• Use volume pricing: 1 for $20, 2 for $35, 3 for $45, etc.

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Tools for Managing and Automating Bundles

Managing bundles across channels can get complex. Here’s where platforms like EcomBiz.AI help:

• Automated bundle listing templates for Amazon, Walmart, and eBay
• Inventory syncing: auto-deducts individual SKUs when a bundle is sold
• AI-powered bundle suggestions based on customer buying behavior
• Profitability insights to track bundled AOV and margins by channel

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Final Thoughts: Make Bundling a Scalable Growth Tactic

Bundling is not just a sales tactic — it’s a strategic lever for increasing AOV, improving margins, and delivering better value to customers. When executed correctly and managed with the right tools, bundles can give your listings an edge across Amazon, Walmart, and eBay.

Looking to automate bundling, sync inventory, and test what sells best?
EcomBiz.AI helps multichannel sellers create and manage high-performing bundles with ease.

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