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Avoiding Suspension on Amazon and Walmart

Protect Your Seller Account with Proven Compliance and Automation Strategies

Account suspension on Amazon or Walmart Marketplace can instantly halt your revenue and damage your business reputation. While both platforms offer massive sales potential, they also enforce strict operational and policy standards. Understanding the causes—and proactively preventing them—is essential for long-term success.

This guide explores how multichannel sellers can avoid suspension, maintain account health, and leverage automation through EcomBiz.AI to stay compliant across platforms.

Why Accounts Get Suspended

🔶 Common Amazon Suspension Triggers:

  • High Order Defect Rate (ODR)
  • Late shipment rates or tracking delays
  • Inauthentic or mislabeled product claims
  • Drop shipping from other retailers (against policy)
  • Review manipulation or incentivized feedback
  • Intellectual property complaints (IP violations)

🔷 Common Walmart Suspension Triggers:

  • Price parity violations (lower prices on other channels)
  • High cancellation or refund rate
  • Slow or inaccurate fulfillment data
  • Incorrect item setup or prohibited listings
  • Policy breach related to shipping or returns

Both marketplaces use automated systems to flag violations. One or two incidents may result in warnings, but repeated issues quickly lead to full suspensions.

1. Keep Performance Metrics in Check

Each marketplace requires sellers to meet key performance thresholds. Here’s a snapshot:

MetricAmazon TargetWalmart Target
Order Defect Rate< 1%< 2%
Late Shipment Rate< 4%< 5%
Valid Tracking Rate> 95%> 99%
Cancellation Rate< 2.5%< 1.5%

✅ EcomBiz.AI Automation Tip:

Use real-time dashboards to monitor these metrics daily across all channels. Set alerts to act before thresholds are breached.

2. Automate Order Sync and Tracking

One of the fastest ways to get suspended is by shipping late or failing to update tracking.

  • Sync orders instantly from Amazon, Walmart, eBay, and Shopify
  • Automatically forward orders to the correct supplier
  • Receive tracking numbers and push them to the original channel
  • Alert customers via email or SMS

✅ EcomBiz.AI Automation Tip:

Enable “Auto-Fulfillment Check” to flag orders that haven’t been updated with tracking after 48 hours.

3. Stay Compliant with Listing and Branding Rules

Amazon and Walmart both restrict:

  • Using brand names you don’t own or have approval for
  • Listing in incorrect categories
  • Using incorrect UPCs, GTINs, or product identifiers
  • Misleading descriptions or images
  • Selling prohibited products

✅ EcomBiz.AI Listing Tip:

Use listing templates built for each marketplace. AI-driven compliance checks prevent formatting or category errors before submission.

4. Maintain Inventory Accuracy

Overselling due to inventory mismatches is a top cause of high cancellation rates.

  • Sync inventory levels across all channels and suppliers
  • Auto-remove listings if stock drops to zero
  • Trigger low-stock alerts and replenishment suggestions

✅ EcomBiz.AI Sync Tip:

Integrate your supplier feeds so your available quantities update every 15–30 minutes, preventing overselling.

5. Respond Promptly to Warnings

Both Amazon and Walmart issue warnings before a full suspension.

  • Read the violation notice thoroughly
  • Identify the specific product or process issue
  • Take immediate corrective action
  • Submit a Plan of Action (POA) if required

✅ EcomBiz.AI POA Tip:

Use your order logs, tracking history, and listing records to support your POA with real data.

6. Use a Backup Strategy (Just in Case)

If one channel suspends your account, your business shouldn’t shut down.

  • Maintain active listings across multiple marketplaces
  • Use channel-specific supplier routing to keep orders moving
  • Always diversify fulfillment and sales platforms

✅ EcomBiz.AI Multichannel Tip:

EcomBiz.AI supports multiple channel integrations—Amazon, Walmart, eBay, Shopify—so your store remains operational even if one account faces a disruption.

Final Thoughts

Suspension is preventable. But in the fast-moving world of multichannel ecommerce, manual management makes it easy to overlook the metrics and rules that matter most.

Automate your protection with EcomBiz.AI:

  • Real-time performance tracking
  • Compliance-optimized listings
  • Inventory syncing
  • Smart order routing
  • Built-in escalation tools

👉 Join the Waitlist and safeguard your seller accounts—while growing across all major marketplaces.

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