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Account Setup Best Practices on Each Marketplace

(Amazon, Walmart Marketplace, eBay)

Setting up your seller accounts correctly is one of the most important steps for long-term success on multichannel marketplaces. A well-configured account not only improves your chances of approval but also reduces the risk of suspensions, listing errors, and order delays.

This guide walks you through best practices for setting up your accounts on Amazon, Walmart, and eBay—so you can launch cleanly, stay compliant, and scale confidently.

✅ General Setup Best Practices (All Marketplaces)

Before diving into each platform, follow these universal setup principles:

  • Use a unique business email address for each account.
  • Register your business entity (LLC, EIN, DUNS) before applying.
  • Have all documentation ready: bank statements, utility bills, tax IDs, ID verification.
  • Use a professional domain-based email (e.g., support@yourstore.com).
  • Avoid VPNs during application and login (can trigger account flags).
  • Keep phone numbers, addresses, and payment info consistent.

🛒 Amazon Seller Central: Setup Best Practices

1. Choose the Right Plan

  • Professional Plan ($39.99/month) is required for API access and serious selling.
  • Individual plans are limited and not ideal for automation.

2. Use Matching Business Names

Ensure your business name, bank account, and tax ID (EIN) all match. This is one of the most common reasons for rejection.

3. Verify Your Identity

Amazon uses video verification. Be ready with:

  • Government-issued ID
  • Bank or utility statement with business address
  • Your live image in a well-lit room

4. Setup Deposit and Billing Info

  • Use a U.S.-based bank account for fewer issues.
  • Add a valid credit card for fees.

5. Set Fulfillment Preferences

If dropshipping, specify your model and use FBM (Fulfilled by Merchant).

🏪 Walmart Marketplace: Setup Best Practices

1. Apply With a U.S. Business Entity

Walmart only accepts U.S.-based businesses with a valid U.S. tax ID and W9.

2. Domain Email Required

Walmart rejects free emails (e.g., Gmail, Yahoo). Use one like info@yourbrand.com.

3. Prepare Required Documents:

  • U.S. Business Address
  • U.S. Tax ID (EIN)
  • W9 or W8 form
  • Business website (even a one-page site helps approval)

4. Fulfillment Readiness

Walmart prefers:

  • Fast shipping (2-day if possible)
  • Reliable return policies
  • Clear customer support contact

5. Integrate With an Approved Platform

Once approved, immediately connect your account to EcomBiz.AI for automation.

📦 eBay Seller Hub: Setup Best Practices

1. Choose a Business Account

While personal accounts are allowed, business accounts unlock more tools and trust.

2. Set Up Seller Preferences

  • Select fulfillment method (dropship via supplier allowed with proper sourcing)
  • Configure tax settings
  • Choose return policies and shipping speed

3. Link to Payoneer or Checking Account

eBay no longer uses PayPal. Setup managed payments through Payoneer or a U.S. bank.

4. Create a Professional Storefront

Customize:

  • Store logo
  • Banner image
  • Store categories
  • About section

5. Upload Policies in Advance

eBay allows reusable Business Policies for:

  • Shipping
  • Payment
  • Returns
    Define these before uploading products in bulk.

🧠 Pro Tips for All Platforms

  • Warm up your account slowly. Don’t upload 10,000 SKUs on day one.
  • Use branded assets (logo, descriptions) to build trust with platforms.
  • Respond quickly to customer inquiries—especially in the first 30 days.
  • Keep fulfillment timelines realistic—false promises can lead to suspension.

Automate Setup Verification with EcomBiz.AI

Once your accounts are approved and connected:

  • Sync product listings in bulk
  • Auto-update inventory levels
  • Automate pricing and margins
  • Route orders to suppliers instantly
  • Push tracking back to each channel

EcomBiz.AI helps ensure your marketplace accounts remain in compliance and optimized.

Final Thoughts

Marketplace approval and setup are critical first steps that define your ability to sell, scale, and stay compliant. Get the foundation right, and automation will take you the rest of the way.

👉 Need help connecting your channels? Visit our setup guide

Next up: Learn How to Avoid Suspensions and Policy Violations on each marketplace.

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