Migrating from Wix to Shopify (or WooCommerce): What Retailers Should Know
A Step-by-Step Guide for Growing Ecommerce Brands Ready to Scale
Wix is an excellent starting point for ecommerce. It’s fast, visual, and beginner-friendly. But as your catalog grows and you expand to marketplaces like Amazon, Walmart, and TikTok Shop, many sellers find Wix’s limitations begin to slow them down.
If you’re considering migrating from Wix to Shopify or WooCommerce, this guide breaks down what to expect, what to watch out for, and how to make the transition without disrupting your business.
🧭 Why Migrate from Wix?
| Limitation | Impact |
|---|---|
| No native multichannel sync (Amazon/Walmart/eBay) | Manual listings and inventory risks |
| Limited scalability | Slower speeds, less backend flexibility |
| App and API restrictions | Fewer advanced automations |
| Basic SEO control | Harder to compete in organic search |
| Limited payment and tax customization | Challenges for international growth |
⚠️ Sellers scaling to 500+ SKUs, multiple warehouses, or multichannel platforms often outgrow Wix.
🛍 Shopify vs. WooCommerce: Which to Choose?
| Feature | Shopify | WooCommerce |
|---|---|---|
| Ease of Use | ⭐⭐⭐⭐⭐ | ⭐⭐⭐ |
| Hosting | Included | Self-hosted |
| Design Control | Moderate (via themes) | High (full control) |
| Multichannel Support | Native + app ecosystem | Plugin-based |
| Costs | $39–$399/month + apps | Free core, variable plugin & hosting cost |
| Best For | Fast growth, social selling | Developers, content-heavy brands |
✅ Shopify: Great if you want ease of use and quick integration with Amazon, Facebook, TikTok, and more.
✅ WooCommerce: Best for brands with development resources who want maximum flexibility and ownership.
🛠 What Migrates — and What Doesn’t
| Data Type | Migrates? | Notes |
|---|---|---|
| Products | ✅ | Use tools like Cart2Cart, Matrixify, or manual CSV |
| Customers | ✅ | Email, name, order history (depends on export tool) |
| Orders | ✅ (limited) | Order history may need manual import or via apps |
| Store design | ❌ | You’ll need to rebuild using new platform’s theme |
| SEO / URLs | ⚠️ | Use 301 redirects to retain rankings |
| Content pages / blog | ✅ (partial) | Copy/paste or use migration plugin |
| Apps | ❌ | Rebuild equivalent workflows using Shopify/Woo apps |
💡 Tip: Audit your Wix SEO URLs before migration and plan proper redirects to avoid traffic loss.
🔄 How to Migrate: Step-by-Step
1. Back Up Your Wix Data
- Export product catalog, customers, and orders as CSV
- Screenshot key content/pages if needed
- Download media assets (images, videos)
2. Set Up Your New Store
- Create a Shopify or WooCommerce account
- Choose a theme or design template
- Configure store settings (payments, tax, shipping)
3. Import Your Products and Customers
- Use import tools:
- Shopify: Matrixify, Shopify’s own importer
- WooCommerce: WP All Import, Cart2Cart
- Map variants, SKUs, prices, descriptions, tags, etc.
4. Rebuild Key Pages
- Recreate homepage, collection pages, about, contact
- Use SEO-friendly headers and structured content
- Create blog layout or import posts (e.g., via RSS or plugins)
5. Redirect URLs
- Set up 301 redirects from old Wix URLs to new pages
- Shopify: via “URL Redirects”
- WooCommerce: use plugins like Redirection
- Test redirects in Google Search Console
6. Connect Apps and Channels
- Add multichannel apps like EcomBiz.AI to manage:
- Amazon, Walmart, eBay listings
- TikTok Shop, Facebook, Instagram
- Inventory sync + fulfillment routing
- Recreate email flows, abandoned carts, etc.
7. Test Everything
- Run test checkouts
- Review mobile responsiveness
- Check SEO meta data and indexing
- Test tracking (GA4, Facebook Pixel, etc.)
8. Launch and Monitor
- Announce store relaunch
- Monitor site speed, orders, and search rankings
- Submit new sitemap to Google and Bing
- Track order sync and fulfillment flow
🤖 Bonus Tip: Automate Multichannel Management
Whether you choose Shopify or WooCommerce, tools like EcomBiz.AI can:
- Auto-sync products to Amazon, Walmart, TikTok, Meta
- Rewrite product content using AI per channel rules
- Sync inventory and pricing across platforms
- Import orders to one dashboard
- Route fulfillment and tracking updates automatically
This keeps your new store scalable — without the complexity of managing each channel manually.
✅ Final Checklist Before Migrating
- Export all product, order, and customer data from Wix
- Rebuild store theme and key landing pages
- Set up 301 redirects for SEO
- Test payments, checkout, and shipping logic
- Connect all selling channels via EcomBiz.AI or apps
- Monitor post-launch performance closely
Final Thoughts: Migration Is a Step Up — Not a Setback
Migrating from Wix to Shopify or WooCommerce can feel like a big move — but it’s often the right next step for serious sellers who want to grow across platforms, automate operations, and scale without compromise.
With careful planning and the right tools, your store can go from simple website to fully automated multichannel engine — while keeping your traffic, customers, and momentum intact.