Cross-Selling Strategies for Multichannel Sellers
Boost Average Order Value on Amazon, Walmart, eBay, and Beyond
For multichannel ecommerce sellers, cross-selling is one of the most underutilized yet powerful tactics to increase average order value (AOV), move more inventory, and improve customer experience. While the strategy is common on DTC websites, many retailers overlook how to effectively implement cross-sells across Amazon, Walmart Marketplace, eBay, and other channels.
This guide explores actionable cross-selling strategies tailored to multichannel sellers—and how to automate them using EcomBiz.AI.
What Is Cross-Selling?
Cross-selling is the practice of recommending complementary products to increase the total value of a customer’s order.
- Example: If someone buys a necklace, suggest matching earrings.
- On a tech product: Offer a case, charger, or screen protector.
- For apparel: Recommend belts, socks, or accessories.
When done right, cross-selling improves:
- Customer satisfaction
- Product discovery
- Revenue per transaction
Channel-by-Channel Cross-Sell Capabilities
🛒 Amazon
- Use Product Bundles (virtual bundles for FBA)
- “Frequently Bought Together” & “Customers Also Bought” sections (influenced by your own sales data)
- Add complementary items in the product description or A+ content
🏬 Walmart Marketplace
- No official bundling tool, but you can:
- Include cross-sell language in listing copy
- Create manual bundles as new SKUs (e.g., 3-in-1 jewelry gift set)
- Sync reviews across similar items to boost credibility
💼 eBay
- Use multi-variation listings (e.g., same shirt in different colors)
- Include cross-promotions in your store’s marketing banners
- Create custom kits or combo SKUs
💻 Your Website (Shopify, WooCommerce, BigCommerce)
- Add product recommendation widgets
- Offer bundle discounts (Buy 2, Get 1 Free)
- Use exit-intent popups to promote complementary items
High-Converting Cross-Sell Tactics
1. Use AI to Recommend Based on Past Orders
Feed order data into an AI engine (like EcomBiz.AI) to learn:
- Which products are frequently bought together
- Cross-category patterns
- Time-sensitive pairings (e.g., seasonal upsells)
2. Create Smart Product Bundles
Instead of guessing combinations, look at data:
- Bundle slow-moving SKUs with top sellers
- Offer tiered bundles (basic, premium, deluxe)
- Give discounts that improve margin efficiency
3. Leverage Post-Purchase Offers
After the order is placed:
- Send an email or SMS: “Want to add this to your order?”
- Promote upgrade or protection plans
- Offer a limited-time add-on at a discount
4. Automate SKU Suggestions Per Channel
EcomBiz.AI allows you to:
- Create SKU groupings per channel
- Automatically recommend bundles during listing creation
- Apply pricing logic based on total value or margin target
5. Cross-Sell Based on Behavior
With EcomBiz.AI’s analytics:
- Identify repeat purchase patterns
- Detect which SKUs often lead to refunds if not bundled
- Recommend upsells to reduce returns (e.g., “This runs small — add a size up version”)
Tips to Increase Cross-Sell Conversion
- Focus on value, not volume (“This case protects your $400 device”)
- Don’t overwhelm—limit suggestions to 1–3 items
- Ensure shipping and fulfillment logic supports the bundle
- Test pricing: sometimes a $5 discount increases AOV by $20+
Automating Cross-Selling with EcomBiz.AI
EcomBiz.AI simplifies multichannel cross-selling by:
- Automatically grouping complementary SKUs
- Suggesting bundles during listing creation
- Supporting multi-SKU mapping logic for Amazon, Walmart, eBay, and Shopify
- Tracking AOV lift per channel and per cross-sell combo
Final Thoughts
Whether you’re selling on Amazon, Walmart, eBay, or all three—cross-selling is one of the fastest ways to boost revenue without acquiring new customers.
Let EcomBiz.AI help you automate and scale your cross-selling strategy with smart data and multichannel support.
👉 Join the Waitlist to power up your product strategy today.